Since 2020, I’ve been working as Art Director for Oakley at EssilorLuxottica, operating at the intersection of sport, culture, fashion, technology, and lifestyle. My role involves translating brand DNA into disruptive, ownable campaign concepts and directing them across diverse mediums, from film, Photography, CGI and moving content, to Physical design and activations.

I Lead collaborative conversations with cross-functional partners, from brand management, copywriting to design and production, to transform ideas into high-impact, meaningful outputs while ensuring quality and consistency at scale. I manage projects end-to-end, from initial brainstorming and narrative definition through creative production and final delivery.

I actively explore and experiment with new mediums and workflows, from CGI to AI. I approach technology as a functional extension of the human creative process. My work is rooted in clarity, visual integrity, and a commitment to ideas designed to endure.